WHAT IS ENOTOURISM

Enotourism, also known as wine tourism, is a form of tourism that focuses on visiting wineries, vineyards, and wine-producing regions to experience and learn about wine culture, production, and tasting. It often includes activities such as:
Wine tastings and tours at wineries,

Vineyard visits to see how grapes are grown,

Wine and food pairings showcasing local cuisine,

Educational experiences about winemaking and viticulture,

Cultural and historical explorations related to wine traditions.

Enotourism is popular in regions known for their wine production. It combines elements of gastronomy, history, and nature, making it an attractive experience for travelers who appreciate wine and local traditions.
Enotourism not only contributes to the development of the local economy, but also helps preserve winemaking traditions and promote cultural exchange.

ENOTOURISM IN ARMENIA

Why Armenia
Armenia is one of the world’s oldest wine-producing countries, with a winemaking history dating back over 6,100 years. The country’s unique terroir, indigenous grape varieties, and ancient traditions make it an emerging enotourism destination for wine lovers. Why Visit Armenia for Enotourism?
  • Ancient Winemaking Heritage

    The world’s oldest known winery (Areni-1 cave) was discovered in Vayots Dzor, dating back to 6,100 BCE.

    Armenia is home to over 400 indigenous grape varieties, with Sev Areni being the most famous.

  • Unique Wine Regions

    Vayots Dzor – The heart of Armenian wine culture, home to Sev Areni and top wineries.

    Aragatsotn – Known for high-altitude vineyards and innovative wineries.

    Ararat Valley – A warm-climate region with rich volcanic soil, producing bold wines.

    Tavush – Green, mountainous regions with distinct microclimates and wines.

  • Annual Wine Festivals & experiences

    Throughout the year, Armenia offers colorful and enchanting events for wine lovers, blending the taste of wine with culture and heartfelt hospitality.


    EnoFest Armenia – Organized for the first time in 2025 by the Enotourism Council of Armenia. Dedicated to promoting wine culture, innovation, and regional cooperation.

    Zatik Wine Festival – A joyful spring celebration in the capital with open-air tastings, live music, and a warm, family-friendly atmosphere.

    Yerevan Wine Days – A popular city wine festival held at the beginning of summer, featuring hundreds of wines and unique pairing experiences in the heart of the capital.

    Areni Wine Festival – The most renowned traditional wine festival in Armenia, held in Vayots Dzor, the historical cradle of winemaking, attracting thousands of visitors from around the world.

    Local Wine Journeys – Small group tours through vineyards, wineries, and villages with tastings, masterclasses, and authentic cultural encounters.

    Wine Tastings – Visit vineyards and enjoy traditional Armenian dishes perfectly paired with exceptional wines.

    Winemaking Workshops & Harvest Events – Witness the birth of wine right at the vines through interactive experiences.

    These festivals and experiences are not only a wonderful opportunity to explore Armenian wine, but also a meaningful connection between people, places, and traditions.


    Come discover the cradle of wine-right where it all began!

  • Cultural and Scenic Beauty

    Explore Armenia’s rich heritage by combining winery tours with visits to ancient monasteries like Noravank, Khor Virap, and Tatev.

    Enjoy breathtaking landscapes, from lush valleys to snow-capped mountains.

    Experience the culinary delights of Armenian cuisine-a delightful fusion of flavors that perfectly complements its wines. Many wineries offer farm-to-table dining experiences, where you can savor traditional dishes paired with local wines, enhancing your understanding of Armenian culture.

    Whether you’re a seasoned wine connoisseur or a curious traveler, Armenia’s enotourism offers something for everyone. From guided vineyard tours to wine tastings and culinary experiences, immerse yourself in the rich tapestry of Armenian wine culture.