BRIDGING CULTURE KNOWLEDGE & WINE
Discover Armenia’s Wine Tourism Network – Connecting enthusiasts, wineries, and experts for a sustainable
Wine future.

Our organization was founded on October 30, 2024, and is the first independent entity in Armenia dedicated to transforming the wine tourism sector.
By collaborating with government bodies, industry experts, and strategic partners, we develop innovative strategies that foster growth and sustainability in this dynamic and promising industry.


At the Enotourism Council of Armenia, our mission is to promote and preserve Armenia’s ancient winemaking heritage, dating back over 6,100 years. We aim to foster sustainable tourism that connects visitors to the country's rich history, world-class wines, and vibrant local culture.

By supporting wineries, local producers, and communities, we strive to create unforgettable experiences that showcase Armenia’s unique terroir.

Our goal is to position Armenia as a premier enotourism destination, where tradition and innovation come together to enhance global appreciation for the country’s remarkable wine legacy.


At the heart of our vision is a united passion for culture, knowledge and wine. We proudly represent a diverse community of wineries, tour operators, hotels, and service providers dedicated to enriching the wine tourism landscape. Together, we strive to create unforgettable experiences that not only celebrate the rich heritage of Armenia but also highlight its unique flavors. Our vision is to be a beacon for wine enthusiasts and travelers alike, inviting them to explore the beauty and depth of Armenia's viticultural treasures. Join us in this journey of discovery and enjoyment!

Every member of our organization is dedicated to their mission, and through inclusivity, collaboration, and a commitment to excellence, we are shaping the future of Armenia’s wine tourism industry. Together, we are ensuring its prosperity for generations to come!

Meet The Team
We’re the eno-loving crew behind Armenia’s wine adventures!
Blending culture, creativity, and cork-popping ideas to make enotourism unforgettable!
  • Lilit Grigoryan
    Co-founder & Creative Director
  • Tigran Martirosyan
    Founding Executive Director
  • Diana Avagyan
    Deputy Director & Strategic Advisor
  • Marina Movsisyan
    Head of Communications & Operations
  • Aelita Chobanyan
    Regional Director, Lori Division
  • Lilit Babayan
    Head of Partnerships & Outreach
  • Nazeli Hayrapetyan
    Head of Public Relations & Events
Our Partners
Contact Us
Let’s grow wine tourism together! Connect with us for collaboration opportunities.
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